“Every article highlights a value, principle, mind-set or an approach at the foundational level rather than providing a popular tip or a technique. The focus is on the long-term rather than gaining from a fleeting advantage.”
N R Narayana Murthy, Founder Infosys
Entrepreneurship is an adventure which attracts perhaps everyone but a very few could actually commit themselves to it and reasons are none but the risk and uncertainty involved. When it comes to writing about entrepreneurship with real life experience and wisdom, it is possible only when you tread the water yourself. This small orange book has been written by a serial entrepreneur who has been successful in establishing big corporations if not the biggest.
There are a number of books on entrepreneurship by professors and many successful entrepreneurs on this subject that deals with large number of issues that entrepreneurs have to face on the ground. Those books have written either on the basis of observations and theories or experiences. There are really very few books that uses all these three; theories, observations and experiences. This book stands out there by using all these three.